# CIRQUEL

> Post-sale intelligence platform for brands. Captures condition and context at the moment of return, validates warranty claims, detects fraud, and routes each item to its highest-value outcome. Before the product reaches the warehouse.

CIRQUEL was founded in 2024 and is headquartered in Barcelona and Berlin. Built by Anna Warchalowska (CEO), June Arrieta (COO), and Carlos Blanco (CTO), the company gives brands post-sale visibility at the moment of return: what condition an item is in, whether a claim is valid, and which recovery path makes most sense. It integrates with existing RMS, ERP, WMS, and CRM systems. Backed by BEAM and Coben Group.

## Team

- [Anna Warchalowska](https://www.linkedin.com/in/anna-warchalowska-contact/) — CEO & Co-founder
- [June Arrieta](https://www.linkedin.com/in/june-arrieta/) — COO & Co-founder
- [Carlos Blanco](https://www.linkedin.com/in/blancoc/) — CTO & Co-founder

## Pages

- [Home](https://cirquel.co/): Product overview, services, how it works, and pricing plans
- [About](https://cirquel.co/about): Company background, team, mission, and journey
- [Blog](https://cirquel.co/blog): All articles and updates

## Localized Homepages

- [Home (Spanish)](https://cirquel.co/es/)
- [Home (French)](https://cirquel.co/fr/)
- [Home (German)](https://cirquel.co/de/)
- [Home (Italian)](https://cirquel.co/it/)
- [Home (Catalan)](https://cirquel.co/ca/)
- [Home (Basque)](https://cirquel.co/eu/)
- [Home (Polish)](https://cirquel.co/pl/)

## Blog Posts

- [Europe Is Quietly Rewriting Fashion. Most Brands Haven’t Noticed Yet.](https://cirquel.co/post/europe-is-quietly-rewriting-fashion-most-brands-havent-noticed-yet): Why the biggest transformation in fashion isn’t happening on the runway - but in regulation, operations and data.
- [The Next Era of Luxury Will Be Built on Operational Intelligence](https://cirquel.co/post/the-next-era-of-luxury-will-be-built-on-operational-intelligence): Luxury is entering a fundamentally different operating environment. The brands that lead the next decade may not simply be those producing better products — they may be the ones learning more effectively from every product that returns.
- [From Policy to Practice: Why fashion's circular future depends on better decisions?](https://cirquel.co/post/from-policy-to-practice-why-fashions-circular-future-depends-on-better-decisions): Fashion is entering a new chapter. The question is no longer whether circularity matters - it is whether brands have the operational capability to make circularity work.
- [Closing the Loop is no longer optional: Why Fashion's Next Competitive Advantage Starts After the Sale?](https://cirquel.co/post/closing-the-loop-is-no-longer-optional-why-fashions-next-competitive-advantage-starts-after-the-sale): For more than a decade, the sustainability conversation in fashion has largely focused on what happens before a product reaches the customer. A different question is now starting to emerge.
- [The Question Returns Has Never Asked](https://cirquel.co/post/the-question-returns-has-never-asked): AI is shifting the fundamental question from 'what can we do?' to 'can it be done?' Most industries are adapting. Returns operations are not. Here is why that matters and what changes when you ask the right question at the right moment.
- [CIRQUEL at EIC Summit 2026: Scaling Innovation, Supporting Women Leaders, and Building Europe's Future](https://cirquel.co/post/cirquel-at-eic-summit-2026-scaling-innovation-supporting-women-leaders-and-building-europe-s-future): Anna joined the new mentor pool of the EIC Women Leadership Programme 2026 while attending the EIC Summit, where Europe's innovation ecosystem gathered to tackle the challenge of scaling ambition into reality.
- [CIRQUEL's May 2026 Milestones: Building the Future Across Innovation, Circularity, and Global Ecosystems](https://cirquel.co/post/cirquel-s-may-2026-milestones-building-the-future-across-innovation-circularity-and-global-ecosystems): May became one of CIRQUEL's most international and ecosystem-driven months so far - taking us from startup challenges and investor conversations in Ibiza to industrial circularity discussions in Munich.
- [Circularity, Serendipity & Startup Life: CIRQUEL's week at Ibiza Tech Forum & The Next Unicorn](https://cirquel.co/post/circularity-serendipity-startup-life-cirquel-s-week-at-ibiza-tech-forum-the-next-unicorn): Selected among 25 startups from more than 500 international applications, CIRQUEL joined an intensive week of workshops, founder challenges, investor sessions, mentoring, and moments of exchange at Ibiza Tech Forum's The Next Unicorn programme.
- [CIRQUEL's April 2026 Milestones](https://cirquel.co/post/cirquel-s-april-2026-milestones): April 2026 marked another important chapter in CIRQUEL's growth journey - one shaped by international expansion, founder visibility, ecosystem collaboration, and deeper conversations around the future of AI, logistics, and circularity.
- [The Missing Intelligence Layer in Circular Fashion: CIRQUEL's Afterthoughts on Fashion for Good's 'AI in Fashion Supply Chain 2036'](https://cirquel.co/post/the-missing-intelligence-layer-in-circular-fashion-cirquel-s-afterthoughts-on-fashion-for-good-s): In April 2026, Fashion for Good published one of the most thought-provoking future-facing pieces the industry has seen this year. Here is what it reveals — and what it leaves unsaid — about the intelligence layer fashion still needs most.
- [The Hidden Data Gap in Your Returns](https://cirquel.co/post/the-hidden-data-gap-in-your-returns): AI agents are already browsing, comparing and influencing purchases online. As that behaviour grows, the nature of returns will change with it. Most brands are not ready, and the fix starts with something surprisingly simple.
- [CIRQUEL joins LX Circular - expanding Circular Innovation into Portugal](https://cirquel.co/post/cirquel-joins-lx-circular-expanding-circular-innovation-into-portugal): As CIRQUEL continues to grow across Europe, we are excited to announce that we have joined the latest cohort of the LX Circular programme in Lisbon - a leading initiative focused on accelerating startups building solutions for the circular economy.
- [CIRQUEL's March Momentum: From Global Tech Stages to Strategic Growth](https://cirquel.co/post/cirquel-s-march-momentum-from-global-tech-stages-to-strategic-growth): March has been a defining month for CIRQUEL - marked by international visibility, deep technology insights, and meaningful ecosystem expansion. From standing on one of the world's largest innovation stages in Barcelona, to engaging with cutting-edge AI discussions in London, and joining global programmes supporting female-led startups.
- [From Context to Cognition: What QCon London 2026 Taught Us About Building Real AI](https://cirquel.co/post/from-context-to-cognition-what-qcon-london-2026-taught-us-about-building-real-ai): Three days at QCon London with engineers from Netflix, LinkedIn, Rabobank and Anthropic sharing what it actually takes to ship AI in production. Here is what our CTO Carlos Blanco took away.
- [CIRQUEL at MWC & 4YFN 2026: Where innovation, purpose and people meet](https://cirquel.co/post/cirquel-at-mwc-4yfn-2026-where-innovation-purpose-and-people-meet): Each spring, Barcelona becomes the global epicenter of technology, entrepreneurship and industry transformation. CIRQUEL was proudly represented at MWC & 4YFN 2026, building partnerships, validating our value proposition, and expanding our network ahead of our pre-seed funding round.
- [CIRQUEL's January & February 2026 Milestones: Recognition, ecosystem momentum & AI infrastructure in motion!](https://cirquel.co/post/cirquel-s-january-february-2026-milestones-recognition-ecosystem-momentum-ai-infrastructure-in): From winning 1st prize at Startup Boost in Zaragoza, to being ranked Top 4 Spanish fashion circularity startup by F6S, to engaging with cutting-edge AI infrastructure at MCP Connect Day in Paris - 2026 has started with strong momentum.
- [CIRQUEL Wins 1st Prize at Startup Boost Investor Day in Zaragoza](https://cirquel.co/post/cirquel-wins-1st-prize-at-startup-boost-investor-day-in-zaragoza): CIRQUEL is awarded 1st Prize at the Startup Boost Investor Day in Zaragoza, marking the culmination of a five-month acceleration programme.
- [Fashion at a turning point: CIRQUEL's take on the State of Fashion 2026 and the rise of afterlife responsibility](https://cirquel.co/post/fashion-at-a-turning-point-cirquel-s-take-on-the-state-of-fashion-2026-and-the-rise-of-afterlife-re): This summary is based strictly on the BoF x McKinsey 'The State of Fashion 2026' report, analyzing critical challenges in fashion including resale, returns, and afterlife responsibility.
- [CIRQUEL's November Milestones: Innovation, Academic Dialogue & Global Recognition](https://cirquel.co/post/cirquel-s-november-milestones-innovation-academic-dialogue-global-recognition): November has been one of CIRQUEL's most defining months - a period where our mission resonated across academic institutions, innovation ecosystems, and global sustainability platforms.
- [From Ideas to Impact: CIRQUEL at IESE's EIC Day 2025 on the Art of Persuasion](https://cirquel.co/post/from-ideas-to-impact-cirquel-at-iese-s-eic-day-2025-on-the-art-of-persuasion): Persuasion sits at the heart of every ambitious idea - our CEO Anna Warchalowska speaks at IESE Business School about shaping messages for different audiences.
- [How the Logistics 4.0 Incubator is accelerating CIRQUEL's circular innovation journey](https://cirquel.co/post/how-the-logistics-4-0-incubator-is-accelerating-cirquel-s-circular-innovation-journey): The Logistics 4.0 Incubator led by CZFB has become a strategic hub where robotics, AI, automation, IoT and data-driven models converge to shape the future of supply chains.
- [Beyond Fashion: The high-stakes sustainability crisis in Home & Furniture returns and how AI can fix it](https://cirquel.co/post/beyond-fashion-the-high-stakes-sustainability-crisis-in-home-furniture-returns-and-how-ai-can): While fashion still dominates e-commerce, home and furniture has quietly become one of retail's fastest-growing engines - with the highest cost-to-value return ratio.
- [CIRQUEL takes the stage at AI SUMMIT BARCELONA 2025](https://cirquel.co/post/cirquel-takes-the-stage-at-ai-summit-barcelona-2025): Barcelona once again proved that it stands at the heart of Europe's AI and tech revolution. Our Co-Founder and CEO Anna Warchalowska represented CIRQUEL at the AI SUMMIT BARCELONA 2025.
- [Early October 2025 Milestones: CIRQUEL joins Europe's leading innovation conversations](https://cirquel.co/post/early-october-2025-milestones-cirquel-joins-europe-s-leading-innovation-conversations): CIRQUEL represented at the HearstLab Open Europe Summit in Barcelona, joins Meaningful Business community, and named one of Spain's Top FashionTech Companies by F6S.
- [Rethinking deadstock - Afterthoughts on Vestiaire Collective's findings about resale and circular fashion](https://cirquel.co/post/rethinking-deadstock-afterthoughts-on-vestiaire-collective-s-findings-about-resale-and-circular-fa): Analysis of the 2025 BCG and Vestiaire Collective report on resale growth and deadstock standards, plus strategic insights for fashion brands.
- [The Weight of Excess: What the 2025 materials market report reveals about overproduction in textiles](https://cirquel.co/post/the-weight-of-excess-what-the-2025-materials-market-report-reveals-about-overproduction-in-textiles): The global textile industry continues to grow at a staggering pace, but so too does its environmental cost.
- [CIRQUEL joins Startup Boost Zaragoza: A new chapter of growth & collaboration](https://cirquel.co/post/cirquel-joins-startup-boost-zaragoza-a-new-chapter-of-growth-collaboration): Yesterday on 17th of September 2025 - marked the official kickoff of Startup Boost Zaragoza, the acceleration programme in which CIRQUEL is proud to participate.
- [EPR-Extended Producer Responsibility: What the EU's New Law Means for Fashion and Beyond](https://cirquel.co/post/epr-extended-producer-responsibility-what-the-eu-s-new-law-means-for-fashion-and-beyond): The European Union has just taken a historic step toward tackling textile waste.
- [Zero-Waste Design is having a moment: Why textile pattern choices matter as much as materials?](https://cirquel.co/post/zero-waste-design-is-having-a-moment-why-textile-pattern-choices-matter-as-much-as-materials): From pre-consumer cutting scraps to post-consumer landfill, fashion's waste problem is finally being tackled at the design table.
- [Off the beaten path: Tackling footwear returns for a greener supply chain](https://cirquel.co/post/off-the-beaten-path-tackling-footwear-returns-for-a-greener-supply-chain): Returns in footwear are driven by a potent mix of fit issues, hygiene concerns, and brand variance-some retailers estimate as much as 40% of online clothing and footwear purchases are returned.
- [Which fabrics are truly eco-friendly – and why it matters beyond fashion industry?](https://cirquel.co/post/which-fabrics-are-truly-eco-friendly-and-why-it-matters-beyond-fashion-industry): When talking about sustainability and fabrics, the conversation often starts (and ends) with fashion.
- [CIRQUEL at IESE Business School & Ignite Bootcamp](https://cirquel.co/post/igniting-the-future-cirquel-at-iese-business-school-ignite-bootcamp): How our Co-Founder Anna Warchalowska shared her entrepreneurial journey to inspire the next generation of sustainability leaders.
- [The data behind a new consumer mindset - Zalando's case study.](https://cirquel.co/post/the-data-behind-a-new-consumer-mindset-zalando-s-case-study): How shifting consumer behaviours are driving the future of circular fashion.
- [Resale as a Revenue Engine: Unlocking Value and Sustainability in Fashion](https://cirquel.co/post/resale-as-a-revenue-engine-unlocking-value-and-sustainability-in-fashion): In early 2025, U.S. apparel tariffs spiked-up to 145% on certain imports-triggering an average 18% surge in downloads of thrifting apps like Depop (+68%), Poshmark (+28%) and eBay (+15%) in Q1.
- [Turning the Tide on Fashion Waste: Why Circular Models Matter Now](https://cirquel.co/post/turning-the-tide-on-fashion-waste-why-circular-models-matter-now): Today's fashion industry confronts two intertwined crises: mountains of waste and soaring carbon emissions.
- [Circular Fashion: The Urgent Business Case Emerging From Copenhagen Summit 2025](https://cirquel.co/post/circular-fashion-the-urgent-business-case-emerging-from-copenhagen-summit-2025): The 2025 Global Fashion Summit in Copenhagen made one thing clear: circular models are not a side project - they are a fundamental pillar of the future fashion economy.
- [Clean fashion, contaminated cotton, and the path to a healthier circular industry](https://cirquel.co/post/clean-fashion-contaminated-cotton-and-the-path-to-a-healthier-circular-industry): As the fashion industry continues its journey toward sustainability, a growing focus has emerged on the hidden impact of materials and chemicals in our clothing.
- [CIRQUEL featured in Diario del Puerto: Shaping the future of reverse logistics in fashion](https://cirquel.co/post/cirquel-featured-in-diario-del-puerto-shaping-the-future-of-reverse-logistics-in-fashion): We're proud to share that CIRQUEL has been featured in Diario del Puerto, one of Spain's leading logistics publications, both online and in their print edition.
- [Scaling sustainable fashion with AI: What we learned from Europe's Top Tech conferences](https://cirquel.co/post/scaling-sustainable-fashion-with-ai-what-we-learned-from-europe-s-top-tech-conferences): As the fashion industry evolves, so must the technologies that support it. Our CTO recently attended AI and architecture conferences across Europe to bring key insights back to CIRQUEL.
- [CIRQUEL & BEAM: A year of growth, innovation, and strategic investment](https://cirquel.co/post/cirquel-beam-a-year-of-growth-innovation-and-strategic-investment): CIRQUEL has been part of the BEAM venture studio ecosystem for over a year, and as of January 2025, BEAM has joined us as an investor.
- [CIRQUEL joins Barcelona's Logistics 4.0 Incubator – A step forward in circular fashion tech](https://cirquel.co/post/cirquel-joins-barcelona-s-logistics-4-0-incubator-a-step-forward-in-circular-fashion-tech): We're excited to share that CIRQUEL has officially joined the Logistics 4.0 Incubator, a high-tech startup hub led by El Consorci de la Zona Franca de Barcelona.
- [The hidden cost of fashion: Kantamanto and the global secondhand clothing crisis](https://cirquel.co/post/the-hidden-cost-of-fashion-kantamanto-and-the-global-secondhand-clothing-crisis): On January 1, 2025, a devastating fire swept through Ghana's Kantamanto market, one of the world's largest hubs for secondhand clothing - exposing a system in crisis.
- [🌟 Welcoming 2025 with CIRQUEL 🌟](https://cirquel.co/post/welcoming-2025-with-cirquel): As we step into a new year, meet the CIRQUEL co-founders and join us in shaping a circular and eco-friendly future for fashion.
- [Cirquel Featured in Pleb Magazine: Driving Circularity in Fashion Returns](https://cirquel.co/post/cirquel-featured-in-pleb-magazine-driving-circularity-in-fashion-returns): We are proud to share that Cirquel has been featured in PLEB Magazine, a renowned platform dedicated to celebrating sustainability, creativity, and cultural appreciation.
- [Digital Product Passports: A Game-Changer for Fashion Sustainability](https://cirquel.co/post/digital-product-passports-a-game-changer-for-fashion-sustainability): As the fashion industry faces mounting challenges of overproduction, waste, and increasing consumer demand for transparency, Digital Product Passports (DPPs) are emerging as a revolutionary solution.
- [Rethinking Black Friday & Cyber Monday: The Costs of Overconsumption and the Road to Circularity](https://cirquel.co/post/rethinking-black-friday-cyber-monday-the-costs-of-overconsumption-and-the-road-to-circularity): As Black Friday and Cyber Monday pass each year, the staggering environmental and social costs of overproduction and overconsumption become increasingly evident.
- [SUSTAIN20™: Pioneering Circular Fashion Solutions and Showcasing CIRQUEL](https://cirquel.co/post/sustain20-pioneering-circular-fashion-solutions-and-showcasing-cirquel): As the fashion industry faces increasing pressure to embrace sustainability, platforms like SUSTAIN20™ have emerged as vital tools for driving change.
- [The Climate Crisis, Fashion Circularity, and CIRQUEL: Redefining the Future of Fashion](https://cirquel.co/post/the-climate-crisis-fashion-circularity-and-cirquel-redefining-the-future-of-fashion): The world is at a critical juncture, and the fashion industry must act swiftly to address its environmental footprint and align with the demands of a rapidly evolving market.
- [Bridging the Gap: Tackling Fashion's "Green Premium" and "Brown Discount"](https://cirquel.co/post/bridging-the-gap-tackling-fashion-s-green-premium-and-brown-discount): In his recent article for BoF, Kenneth P. Pucker, a professor at the Tufts Fletcher School and former COO of Timberland, addresses two stark realities shaping the future of fashion: the green premium and the brown discount.
- [Shaping a Circular Future in Fashion: Industry Innovations and CIRQUEL's Vision](https://cirquel.co/post/shaping-a-circular-future-in-fashion-industry-innovations-and-cirquel-s-vision): The fashion industry's growing waste crisis has prompted a wave of innovative efforts toward sustainability.
- [Fashion's Consumption Crisis](https://cirquel.co/post/fashion-consumption-crisis): At CIRQUEL, we're passionate about driving sustainable change in fashion logistics, tackling critical issues like overproduction, overconsumption, and reverse logistics.
- [Transforming Fashion Returns: Key Trends in Reverse Logistics and Sustainability from the State of Fashion 2025](https://cirquel.co/post/transforming-fashion-returns-key-trends-in-reverse-logistics-and-sustainability-from-the-state-of-f): The fashion industry is undergoing a transformative shift, driven by economic uncertainties, changing consumer values, and increasingly stringent sustainability regulations.

## Optional

- [Full content](https://cirquel.co/llms-full.txt): All blog posts concatenated for LLM context